|10. We Want Your Machines
||[May. 17th, 2011|05:35 am]
But here’s a thing about the rust of broadcasting. Something Russell Davies, who works in what he termed the post-digital space, said a while back:
“We have broken your business, now we want your machines.”
What Russell and his crew at Really Interesting Group (who share office space with BERG in a Scrutton Street gulag now called The BRIG) have done is wrangle deals with newspaper printers. Whose business, in an emergent post-industrial age, is certainly a bit broken. Huge fucking machines designed only to print newspapers, in a time when newspaper publishers are printing fewer newspapers. RIG set up Newspaper Club, that allows people to print their own short-run newspapers using these big lonely machines that are not running the volume they used to but still need to pay for themselves.
A mature technology. Like broadcasting technology.
Sometimes, though, I look up at these rusting aerials and towers, in a time when TV comes to an increasing number of people through a ground cable or a phone line, and wonder how long it’ll be until that business breaks completely — and, more importantly, how long until someone comes for the machines and makes them a deal.
Can you do that with cities?
(Automatically crossposted from warrenellis.com. Feel free to comment here or at my message board Whitechapel. If anything in this post looks weird, it's because LJ is run on steampipes and rubber bands -- please click through to the main site.)